If you are a direct marketer for a company like The Happy Gardener, 7 Peaks Publishing Social Media Training Courses can help you generate more sales and grow your business!
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Social Media websites like FaceBook, Twitter, and YouTube, are tailored for growing your MLM or Direct Selling company. These entities are really all about developing relationships and spreading awareness of things about your experiences. They are constructs for friendly, conversational interaction. Interestingly, MLM/Direct Selling companies are most easily grown by first building connections; by “sharing”, not pushing your business; and by engaging in conversation instead of giving presentations.
So, the two are really well-matched. The tricky part is to use Social Media effectively. If used correctly, it could help your company in a way you probably never thought possible. If utilized in the wrong way, it could at best be ineffective, and worst-case, be a turnoff and hurt your company. Below are 3 tips to get you beginning on the correct path:
1. When utilizing Social Media, present yourself as if you were going to a party. Social Media is generally a fun, light medium, so it is best to approach it with the correct mindset. If you are perpetually serious and promote too much, it could really turn readers off. Always keep in mind, people WANT to be on Social Media. They are ALREADY it it and mostly for the fun parts. So, it is key to realize this pattern when discussing your company. Learn much, much more about using social media to your advantage through our Social Media Marketing Training.
2. Get people to know, like, and be interested you. There are many methods to accomplish this, and many are simple and not difficult to understand. For example, use the right kind of photo. Statistics have proven that a warm, friendly smile gets sixty-three percent more people to follow you on Twitter. Give people compliments, send them relevant information, show your caring and concern about their lives. Put another way, do all the things that I would hope come naturally to you and that are natural for people when interacting in Social Media.
3. Engage in conversation, not presentation. Social Media is a perfect environment to build relationships – both to develop new ones and strengthen connections already there. Flow naturally as much as possible, not forced, when creating posts. “Natural” meaning conversational. Natural is sharing stuff about your life. Forced is too much promotion. Forced is presentation, not sharing. For example, if you naturally share stuff concerning your lifestyle – recent fun business trips you have taken (photos included), wonderful health you have gotten from your company’s products, great solutions to common health problems, photographs of your lifestyle, a post that enables them to see that you have time freedom – people would hopefully start to ASK you what type of business you are in. And voila, you are now in a conversation, not a presentation, about your business!
For more information concerning Social Media Marketing Training, visit the 7 Peaks Publishing website.
