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Two emotions are at the root of all human actions. To put it a different way, there are only two emotions that motivate all things that humans perform. These emotions are fear and desire. People either perform an action because they DESIRE a thing – money, love, fulfillment, respect, peace, power, etc. Or people might do something because they FEAR losing something important or valuable that they already have – money, a relationship, fulfillment, respect, peace, power, etc. At first glance this concept seems too all-encompassing, but if you consider it, pretty much all actions do indeed circle around these two emotions.
So… if you want your Tweets to get attention, it makes sense to keep the two powerful human drive factors in mind. That is the “secret” to constructing attention-getting tweets. Below are three examples of Tweet Formulas that ping these feelings in people:
1. The “Other Guy Knows a Secret That You Have to Get” Formula: This is extremely effective when this “other guy” is a well-known person. It’s extremely enticing to many people to figure out how to do, be, or acquire what a celebrity has. Learn much, much more about manipulating social media right now through our Social Media Training Courses.
Tweet Formula: How (name of celebrity) (does something) and you can, too.
Sample Tweet: How Jennifer Aniston gets rid of weight while eating whatever she wants… and how you can, too.
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Sample Tweet: How George Clooney makes wealth while sitting by the pool… and how you can, too.
2. The “Your Problems are Caused by Someone or Something Else Unknown to You” Formula: Everyone fears the concept of a person or something unbeknownst to us causing dilemmas for us.
Tweet Formula: Is/Are _________ making you sick?
Sample Tweet: Is your pet causing you to fall ill?
Sample Tweet: Are your eating habits causing you to become overweight?
3. The “What You Need to Know Today” Formula. People do not like being caught off guard or being embarrassed.
Tweet Formula: ______ questions to ask your ______ before it is too late.
Sample Tweet: 5 things to ask your tax preparer… before it’s too late.
Sample Tweet: Seven things to ask your child… before it’s too late.
So, you get the concept. Understand psychology as you tweet. Appeal to common basic human feelings, namely fear and desire, and you’ll get much more attention and authority to your Tweets – and accomplish whatever you want to do with Twitter.
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