The following are 10 simple yet very powerful ways to increase your sales significantly:
1. Once a product has been purchased, make sure to do a follow up with the buyer. You could follow-up with a \”thank you\” email and include an advertisement for other products you sell. You can email them once a week to make sure everything is working out well for them. The goal is to begin building a relationship with your customers so you need to keep in constant contact with them.
2. Offer your customer a better package before they cash out. When they\’re at your order page, tell them about a few extra related products you have for sale. Then add a button so they can add the new products to there order if they are interested.
3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales. The refunds won\’t be to much of an issue, due to the fact most of your buyers that take you up on this will only refer 1 or 2 people then stop.
4. When you sell a product, offer your customers the chance of signing up for your affiliate program, then they can make money by promoting your items. Doing this will help build a sales team to sell your products.
5. Sell the reprint/reproduction rights to your products. Offer this as one of your upgrades to up sell the customer or include the ad in the download. You could make sales for the reproduction rights and sales on the back end product.
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6. Group together other products you sell from the same niche and offer them at a discounted price. Build a fly in add for the special package that you can place on every page, for every product you sell.
7. If shipping a product to your customers, include a discount coupon for other like items that you may be selling. This will help to stimulate additional purchases from the same customer.
8. Send your customers a catalog of add-on products for the original product they purchased. Include in your catalog all items that you sell and include an upgrade to the product the customer has already purchased. If they liked the first product they will buy from you again.
9. Sell gift certificates for your products. Your income will increase when people buy the gift certificate or gift card. Then when and if the recipient cashes it in, they could also buy other items from your web site.
10. Send your customers gifts when they spend a certain amount at your website. The freebies should have your ad printed on them. You could have t-shirts with your logo and website url and give them away to your customers. This will allow other people to see your ad and order.
That should do it. The great thing about these powerful strategies is that you can implement them immediately. As I said, they are easy to start using but the outcome could be a substantial increase in your conversion and/or buy rate which is the ultimate goal. Make sure to make your customer comfortable with you, this will be the main key to getting them to come back and purchasing more products.
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